You’ve probably heard of SEO before. But what the heck does it mean. You might even know that it stands for Search Engine Optimization, but that doesn’t help so much.
So what is SEO anyway?
According to Wikipedia:
- “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results — often referred to as "natural," "organic," or "earned" results.”
Also, if you're more of a visual person, there's a great YouTube video called "What is SEO" and it can help explain everything to you in less than 2 minutes.
SEO is all about getting your website to appear number 1 in search listings for a person's search in Google, Bing, or Yahoo.
The way a person goes about it is through keywords and links. If your webpage contains the keyword a user is searching for and has a lot of high-quality links pointing to it, you'll rank much higher than sites that don't.
SEO is much more complicated than that though. Experts have said that there are over 200 factors that go into how Google and others rank websites, so getting a command over the most significant will give you an up on your competition.
Things like having multimedia on your site, longer content, and how long a person stays on your site all contribute to how well you’ll do in Google.
What business owners need to know, is that SEO is the future of marketing. It’s been around for well over a decade and is constantly changing to keep up with the way search engines modify their algorithms.
If your website is not search engine optimized, there’s a high likelihood that your website is a proverbial paperweight that gets little to no traffic.
You probably paid a good sum of money to have your website professionally designed. The least you can do, is invest in getting it to the top of Google!
It’s crucial to understand that SEO can change your website from a landing page for people who have your business card into a money making machine.
If you rank on page 1 for keywords in your industry that people are searching for, you’re company will get the clicks, the calls, and sales - not your competition.
That’s the power of SEO in 2016.
The next time your marketing team tells to to advertise in the local paper or to put up a billboard, say, “No.”
When was the last time you actually made serious money from a billboard that no one pays attention?
If you’re considering SEO, make it happen. Contact a company in your niche that has good reviews and comes highly recommended by friends and colleagues. Make sure to ask for references of prior clients and do your homework.
Ask them some hard hitting questions about what they plan to do to get you on Page 1 and how to monetize your traffic. If the SEO company can’t answer those questions, move on to another one that can.
Now that you know what SEO is, investigate it a bit and seriously start considering implementing it or hiring someone to do it for you.